I understand what it's for, but I think that for a big chunk of the public (like bobbarley) would rather it be inside a protective case and then they can wire it up to TV or whatever they want and have internet on it. That way there's no risk of ruining the unit. As you know static electricity that we humans carry in us can ruin the delicate PCB. All it needs is a removable case so you can build it into a TV or whatever you want.
Lol, wtf?! You should see how many spare computers and half build PC's I have lying around. I would just make my own case. I've been building, modifying, upgrading computers for about 13 years now

Worth mentioning that in those 13 years I've never once used an anti static wristband, and have never known any static charge effect a computer I've been working on. I find touching a radiator before you start is enough to disperse any residual static charge you might be holding on to.
I absolutely agree this computer is not for your normal every day consumer. But then again, they're not aimed at your normal member of the public. They're aimed at schools, programmers and computer addicts.