....Whereas a focussed driver will of course primarily consider a tyre's performance,
Agreed - and in my case, only a tyres performance, and nothing else
let's not kid ourselves that most of us also like eye-candy.
Yup, agreed again, but not in tyres.
The tread of the GSD3's do look the business
Sorry, but don't agree there. But that is probably because I'm aware of the inherent problems of all directional tyres, and why therefore I don't like the look of any directionals.
I've even heard a lady who knows feck all about any tyres say "they look the business" (I'm pretty sure it was my new tyres she was referring to at the time!).
Women eh! I bet she was actually referring to you big long thing which needed a blow!

And Goodyear have confirmed that the "look" of a tyre can effect sales.
And whilst I agree that looks
do affect sales, IMVHO I would strongly advise not to consider aesthetics for such an important product. ETTO, though.
In a perfect world, tyres both perform well and look good
Yup, but we have to make to with what we have at the mo - and I take tyre performance over looks any day.

A bit like Porsche cars do both (imo) for example.
Now your are talking . . .

Would anyone here say these look cool? : -

....I wouldn't!
Agreed, they look shyte - which means they'll sell like hot cakes in America!

I've actually seen them before. Whatever fancy name they give em, no matter how good they are, I'd still rather pour acid into my eyes rather than having them on my RS. Imagine parking up somewhere, and returning to find that some scrotes had filled the holes with rotten spuds and the like!
