I had this on my Focus TDCi, MK5 Golf GT Sport and my Leon's rears have just done the same, so not specific to VAG cars.
It's not brand specific as I have had Toyo, Bridgestone and Goodyear's all do exactly the same and it starts around 32k miles.
No idea what causes it, just accept it as 'one of those things' which modern fwd cars seem to do.
One garage did ask if I did a lot of miles without passengers in the back, which I do but didn't really get any decent response as to why this would make a difference.
Very common but from scouring all sorts of owners forums never found anything conclusive as to the cause.