The problem I have with the ED35 will be the cost, I bet it pushes the price far too close to the cost of an R, and who would buy an ED35 over an R - Not me for sure.
When I ordered an ED30 at the beginning of 2007, I was given the tough choice of that or an R32. By the time I added xenons, armrest, rear tints and highine computer to the ED30 - they were almost the same price as most of those options were included in the R32.
I took the ED30 for fuel economy, road tax and tunability.
The ED35 won't really have any of those benefits over the R in the MK6... so hopefully they'll price it a bit more competitively?