I used to get around 12.7V at the lights before i did my loom, and i thought the same thing as you, is it worth it. I did it, and i know for a fact that it IS definately worth it! Basically, the thicker, shorter wires have lower resistance, and since the voltage from the battery is the same, the current will increase. This means more power to the bulbs, hence brighter.
In short, its worth doing...