My car won't start! I've never had any problems with it starting before and it was fine yesterday, but when i tried to start it last night it wouldn't. The car turns over and there is a spark on every cylinder. However, the fuel pump doesn't prime when the ignition is turned on.

Here is what happens:
Turn ignition on, no fuel pump prime
turn engine over and fuel pump primes but car won't start
give up and fuel pump primes for 2 seconds
turn engine over again and the cycle repeats
when i stop turning the engine over the fuel pump relay clicks
when the ignition is turned on the relay beneath the fuel pump relay clicks
Here is a video with the camera aimed towards the sill next to the main pump:

Any help will be mucho appreciated! I've done a search but everyone seems to get all or nothing, not a prime after the engine has turned over!