phope, I'll not quote your text, because I'll probably run over the 5,500 character limit!

Firstly, regarding the offical press releases from VW and Audi, I did state there was some ambiguity. And I can see this as being a double-edged sword. With the Ed30 press release, does the fact that VW made no mention of the revised engine internals simply mean they are trying to "hide" (for want of a better word) an equivalent spec found on a much more expensive car in the VAG range? Personally, I think not. Why, because they have already stated "increased power comes from . . . . ".
I also admit that them failing to mention the "bigger turbo" may be another area of contention, but maybe there is some method or reason for this. Speaking from a UK-only point of view, "turbos" are seen as a "dirty" word in some quarters. Let is say a Civic Type-R (

), and an Ed30 were giving it the beans, side-by-side on the m-way, and having some "fun"

with each other. PC plod in his unmarked, noticed this, pulled them both over, and reported them both. Three months later, both cases appear infront of the local beaks. The prosecution case will use the "turbo" issue as a kind of "bad-boy" tool for making your car go faster, and if they found it had an "even bigger turbo", then you ain't gonna get any sympathy, and will be thrown to the lions. The fact that turbo-charging is a way of increasing engine efficiency will be lost in arguements like these. Maybe this is why VWUK (where the specific press releases come from) choose to keep that aspect quiet, just like they keep launch control quiet! I don't have access to VWAG press, and I can't read German either!
Moving onto the photo images. Firstly, I don't remember seeing any images of the engine internals!

Secondly, it is reasonably well known and established that any official "press" images are usually carried out based on cars of the originating market, ie, German spec LHD cars. It is extremely rare for them to make photos for each individual market, and instead, they usually put disclaimers on them "for illustrative purposes only", or similar.
Your comment about press releases being written to "grab" "headline" figures, such as the extra 30PS - and NOT being written by engineers - I think that is a non-starter. Firstly, VW do give engineering detail, stating something like "revision to engine management" (can't see the exact wording, 'cause it has scrolled off the bottom of the page). Secondly, Audi also give engineering detail in their press release.
Regarding the VW Driver mag - in the first paragraph you quote, referring to the Seat Leon Cupra, it states it has a "detuned" version of the S3 engine. That is an extremely simplistic and ambiguous statement, because to take that style of writing to the extreme, then the 150PS 2 litre FSI (non-turbo) could also be classed as a "detuned S3 motor".
The second paragraph states "Superchips . . . are the official tuning partner to Volkswagen Racing". I'm sure we all know that is utter tosh. Superchips are the official "advertising" - NOT tuning partner to VW Racing. Indeed, all the competators are free to use whatever "tuning maps" they wish. Furthermore, VW Racing carry out their own "in-house" ECU tuning.
And of the final paragraph, I don't agree with you - where you state the Ed30 shares the S3 mechanicals. However, I do agree that the more times I read it, the more confusing, and journalistically poor, it becomes. I honestly don't think there is any specific mast to which they have pinned their flags to!

An official Seat press release on the Cupra:
(9th November 2006)
The new 240 PS 2.0-litre T FSI engine has been considerably uprated compared with the Leon FR's 200 PS version, on which it is based. Modifications include a larger turbocharger, reinforced pistons and engine block, strengthened connecting rods, a new ultra heat-resistant alloy for the cylinder head, plus larger injectors.So, it seems perfectly clear to me that all the relevent manufacturers within VAG are more than capable of releasing technically accurate press releases!
