I think there is a fair point to be made about filling up every third or forth fill with super unleaded. If the cleaning power of these super unleaded fuels is so superior to regular unleaded, then cars just run on regular would suffer problems quite quickly.
As it is, they don't, so the superior cleansing properties of the super unleaded might not be as herculean as the manufacturers claim. Therefore using them for 25% or 33% of the time say, should be sufficient to benefit but without paying the 10p / ltr or so, premium at every fill (roughly £200 extra / year for me).
Having said all that, there is the fact that they have a higher octane rating and therefore may provide 'extra bang for your buck'. That might improve economy and negate the cost premium.
I generally have used regular super market petrol since getting my GTi last September, but recently have switched to mostly filling up with Tesco Momentum and have seen an improvement in fuel consumption (33 to 35 on average), but other factors may have contributed to that (weather and different journey's, etc.)
I don't have a regular commute, so I can fill up sometimes twice a week or not for three weeks depending on where I'm working and how often.
As it is, I will probably stick with Momentum for most fill ups and in doing so, completely disagree with my own thoughts in the first paragraph
