Like many people I considered the s3 but it really is a different price bracket, I mean paying for elec folding and heated door mirrors on a 30k car !?
Also, and its just my opinion but audis's are becoming incredibly bland and selling on their quality build and Christmas tree daytime running lights.. Someone at Audi must be in charge of " think of a new design of daytime running light". I think the s3 looks more like a std a3 than a golf gti does a std golf.
Also, and again it's my opinion, but most of the nobbish tailgating drivers who once lurked in a BMW 3 series are now in a4 and a5's. That is a generalization of course, but audis's image really puts me off buying one to be honest. I would buy a bmw before an Audi to be honest, they are just as well made and better to drive. My 2004 330ci coupe has just passed 100k miles and feels like it is 3 years old and Unbreakable.
There is a certain satisfaction in knowing how well dynamically a gti is sorted and that only those who have driven one can know beauty is more than skin deep..