I didn’t see any brokers discounting until mid-april, by which time I’d had my order in over 2 weeks. I didn’t do too badly despite that, considering my p/x value and freebies. Best try a few different dealership groups and play them off each other. Discount depends on their desperation to get your business. If their order book is full and they can’t get another that will be delivered within 6 months they will rebuff your attempts at meaningful discount. They want your business, but how much do they want it?
Right now brokers may be the only way to go – just be wary about part-ex if you have a car to get rid of. If you get £2k discount, but they undervalue your part-ex by £2k vs your local dealer then you’ve gained nowt. Best position to be in is no part-ex and go straight to the brokers.
I’ve seen some locality variables too when everyone was divulging their deals. We in the North East seemed to get the best p/x prices but worst deals if we were buying locally – most of the best deals were happening in the South East, with far better deals to be had on cars laden with options than vanilla spec. It seemed not so much that the car itself was getting a discount, but the options were coming free. The overall car cost on a deal rarely seemed to be under the vanilla car’s RRP.
When you negotiate, get a rock solid part-ex value first and then talk discount, so they don’t undervalue your car to pay for the discount.
