Total list price came to something like £30,800 (including all the optional extra's). Dealer was prepared to knock off £1K straight off, but with a little bit of haggling came down to £29K in the end (2 Year HP Finance @ 6.5%). The deal breaker was the value on my part-ex, which was over 2.5k what the BMW dealer was prepared to offer me.
What I wasn't too happy about was that the price of the 5 door DSG went up £200 in a matter of a day. When I looked online on the Thursday it was £27,600 but when I went in on the Friday he told me it had gone up to £27,915! Cant complain really... very happy with the deal.