Doing 60 miles a day on the motorway I've noticed over recent years that Audi drivers have taken over from BMW drivers as the biggest tos**** on the road. They're all permanently stuck to someone's back bumper in the outside lane or permanently doing a gazillion miles per hour.
I had a 2001 S3 when Audis were deeply uncool...now you must have a brace of S-Lines parked on the driveway to be part of suburbias 'Best Dressed Driveway' competition, and must drive like a bell-end...so for this reason, I will never something with 4 rings on the grille until the plebs/lemmings start buying something else.
I may even consider a 3 Series BMW next...they seem uncool with Johnny Knobhead and his mates....at long last.
To be honest...current Aldis look a little 'Sale rack in Ratners window' to me, with all their chintzy bling. Yeuch...not for me.