It can work the other way.
I was going to a meeting at Sainsbury's Head Office in Holburn with the Chief Executive of a client I was doing some consultancy work for. Since my ATC days I've always had immaculate shiny polished shoes.
As we sat there in the lobby waiting, I couldn't help notice his plain black unpolished shoes, and he mine.
When he flew in from Ireland later that week for a meeting, I couldn't help but notice his new shiny black shoes.
Better to set the standard Nick, than have to follow it.
