Your snowsport: Snowboard
How often do you ski abroad? every year
Do you ski solo or in a group? group
Do you tend to stick mainly to the piste or do you enjoy the off-piste experience? piste
If you go off-piste often, do you tend to stick near the slopes or are you more adventurous? Please elaborate if so. Dont
How do you budget your spending money when on a ski holiday? i dont
Does this have an impact on what you have for lunch and where you eat it? not really
Is eating hand-prepared food a more appealing prospect for you than eating in a restaurant? Why? will try both and go to where the food is better
How important do you consider eating lunch when out skiing? very
In the middle of a long days skiing do you like to have a good rest or are you always keen to get back on the slopes? 1hr lunch then back on it!!
Do you, or anyone you’re with, carry a backpack, or any other excess equipment? yes
Do you have any of your own ski gear? everything apart from board and boots
What brands do you tend to pick? If you rent do you have a preferred brand? not really, as you get what you are given when you rent but always try and upgrade
What do you think about Dyson as a brand?great
Do you own any Dyson products? yes
Does the brand matter much to you when buying new products? yes, it has to be a quality product from a quality brand
What would your reaction be if you were told Dyson were going to move into the Ski equipment market? that sucks!! too many brands out there already. What wou htey do different?
What sort of product areas do you think would be appropriate for Dyson to move into within this market? Would their style suit it? boots
How interested would you be in a food preparation aid designed by Dyson to help skiers such as yourself have a cheaper, more personal and relaxed lunch when up the mountain? don tthink I would... I want hot food

With regards to food preparation at the top of your mountain, what sort of foods do you think would be most appropriate for this situation? hot food
Obviously this would be a portable product, would you find it much of a hindrance carrying something around in a backpack specifically for your lunch? yes I believe so. Snacks are ok, but hot food.. no thanks.
Cheers!
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