Your snowsport: snowboarding
How often do you ski abroad? once a year
Do you ski solo or in a group? group
Do you tend to stick mainly to the piste or do you enjoy the off-piste experience? 50/50 on/off piste
If you go off-piste often, do you tend to stick near the slopes or are you more adventurous? Please elaborate if so. Normally spot stuff from the piste and try to get to it. Mainly fairly close to the piste as its a ball ache having to walk to lifts etc but have spent days hardly touching piste
How do you budget your spending money when on a ski holiday? roughly have a set amount per day, sometimes you spend more, sometimes less
Does this have an impact on what you have for lunch and where you eat it? sometimes
Is eating hand-prepared food a more appealing prospect for you than eating in a restaurant? Why? we usually go self catered but buy lunch or take snacks out with us
How important do you consider eating lunch when out skiing? Need to eat something but stopping for much more than 20minsmakes it harder to get back into it. Eat on the go!
In the middle of a long days skiing do you like to have a good rest or are you always keen to get back on the slopes? stay on the slopes, less busy as well.
Do you, or anyone you’re with, carry a backpack, or any other excess equipment? I dont but my mates do
Do you have any of your own ski gear? yep
What brands do you tend to pick? If you rent do you have a preferred brand? Ride, burton, union etc
What do you think about Dyson as a brand? innovative, brave, quality
Do you own any Dyson products? vacuum cleaner
Does the brand matter much to you when buying new products? probably more than it should
What would your reaction be if you were told Dyson were going to move into the Ski equipment market? "why?"
What sort of product areas do you think would be appropriate for Dyson to move into within this market? Would their style suit it? God knows!
How interested would you be in a food preparation aid designed by Dyson to help skiers such as yourself have a cheaper, more personal and relaxed lunch when up the mountain? not really interested
With regards to food preparation at the top of your mountain, what sort of foods do you think would be most appropriate for this situation? high energy, healthy
Obviously this would be a portable product, would you find it much of a hindrance carrying something around in a backpack specifically for your lunch? yes, I hate having to carry any more than I absolutely have to
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