£805!
Unfortunately what VW is doing is right - for them. The demand for the new Golf is huge (as the 1.4 TSI buyers know). They are just reaping the benefits of it.
The sterling is nowhere near 1.5 euro it was not that long ago and that hurts VW. I bet prices in euro stay the same...
As for the dealers - I found that myself - take a lot of quotes from discount websites (some good were mentioned here) and that impresses the dealer because they know you know what you want.
I went to one dealer - no discount, nothing.
Went to another one a week later, took tons of paper with me: £2600 off for the spec I wanted
One thing to remember is that they treat everyone who comes in as a total novice who just want that car in that colour and to pay that much each month (that's what my dealer told me afterwards). You have to prove to them it's not the case