Well I finally got my first service done today from a VW dealer.
The dealer is around 17 miles away from me, since my local dealer wanted to charge just under £400 for an engine oil and filter change! Im assuming they were going to lick the engine clean afterwards as well for that price!
Anyways, got to the dealer (MJ Warner, in Herts) after a fun drive there, since its a lot of country lanes etc to get there

They took the car straight in, and told me it would come to £125 - as quoted.
They said it would take about an hour, to an hour and a half.
The service took around 45 mins - maybe it was quicker as I requested they didnt wash the car?!
Anyways, he came back and LOWERED the price even further.
He said it came to £106 and not £125 as expected!
Labour - £47.60
Filter - £8.73
Cleaner - £2.80
LL3 Oil - £33.60
VAT - £13.91
TOTAL - £106.64
They also did the Express Visual Check etc - which all turned out fine.
Finally, they topped up the washer fluid as well, and gave me the rest of the bottle - which is still over half full. (Is that what I was charged for as 'Cleaner'??).
Overall good service, at a good price.