I've had OEM plugs, denso iridium tough's and now bosch super 4's. If i'm honest i don't think there much in them, you always think/feel a slight improvemnet when putting new plug's in anyway but there definatly wasn't much differance. Saying that when my AGU with remap went on the rolling road it had the denso's in and achieved 199 (corrected to 193bhp) which i was pleased with as i had no other mod's. Wether or not that was the plug's rollers or just a good day i can't say though.
My opinion is the bosch plug's seem pretty good value for money so far. Can be had for £16 a set (got mine for £8) and reading up on bosch website seem to be well designed.
JMO Sam