Hmm yeah you're right!
I just paid £198 for the first longlife service on mine, however my decision was a little more complicated...
The dealer that I chose to commission the work has just built a brand new service facility and I must admit - it is impressive, and I trust that my car would be well looked after. I also know a couple of the technicians, and they seem like decent lads!
The other two surrounding dealerships that are within a realistic commutable distance are, well lets just say, not in the greatest of conditions. The service facility at one of them literally looks like the garage of your local Humphrey's Tyre and Exhaust or QuikFit, and the other has really bad customer service!!

I guess I'd rather pay a bit more for that peace of mind! But still feel that £198 was a bit of a joke, considering all they did was an oil change and replaced the oil filter! Should have done it myself, but I was to keep the VW FSH for when I sell her!