That is cheaper than car parts were advertising it at (£10) 
Yup. We often slate the main stealers, but regarding their parts prices, they are often very competative.
Just ask RedRobin how much he paid for his
long tool extra long alloy wheel change assistant from Awesome! OK, I'll spill the beenz - £14 from Awesome, genuine retail price from the main dealer = £3.69 (plus the chancellors share). An amazing, but certainly not
awesome mark-up for an identical part!