Depends how much of a "perfectionist" you are.
Me personally I am the above. I wash my car with washmits etc to ensure no marring of the clear coat, swirl, hologramming etc etc. The Chipsaway process can damage the clear coat depending how they do it.
Superchips will basically prep the damaged area by sanding it, then they put abit of primer on, then colour match the paint and spray the damaged area to "blend it in" with the rest of the panel. This generally IMHO is not great as it can look quite noticable depending on the colour of the car. It also can leave swirl and marring in the clear coat depending on the skill of the guy who does it (looks horrible in direct sun light).
I recently started a thread about the problems I have had to get my door and wing sprayed by my local VW paintshop to get the Reflex silver to match the rest of the car, so I struggle to see how Chipsaway could get it any better mixing the paint up in the back of a van.
I looked at Chips away to repair a dent and stone chip in my wing, quote came in at £130 which was a "blending in" job, not a full respray of the wing. I went to my VW dealer and to repray the whole wing and fill the dent came to £140. No contest in my eyes, you also have abit more come back if the job isnt perfect with a dealer bodyshop.

Ask your dealer for a quote to repair it - you may be surprised!