While mineral oil is probably better for running in, it's not crucial. I run a Nissan race car and run it from first start on mobil 1. It gets run in on the dyno, using the same basic running in method described on mototune, and we have never had a problem getting the rings to bed in.
Modern rings have a special coating (moly??) which helps the bedding in process, so most of the running in is all over within 500km.
Motoman recommends warming it up before iopeing it up, but the first few runs are at moderate throttle and low revs. Byt he time they were done the engine was up to temp, so no issue there (not in Syndey anyway, might take a bit longer on a winters day in the UK though)
Yes, it is impossible to exactly follow the advice on mototune with a road car, but I followed it as closely as I could - picked up the car with about 30km on it, and immediately went out and cycled through the rev range as suggested, as much as I could with outer suburban traffic. I got 150km up in the first drive, and then drove the car fairly normally. No sustained long runs at any set speed, working it through the gears, using engine braking whenever possible. And took it well above 4000 when I felt like it.
Sounds great and runs well. It now has 7000km on it, and has used about 300ml of oil to date.
Each to their own, but I will never "baby" a motor to run it in.