This is definitely one of those Marmite cars.
I for one salute him for having the gonads to do something different.
It is OTT and is better for going OTT. Something half-hearted doesn't get my respect as much as something like this.
Having said that I wouldn't do it to my car.
Pricewise I'd say it would have to be someone who adores Marmite to buy it at any price. It has been featured in this months PVM and anyone who does buy it will have to alter it substantially to make it their own as a result.