What's "cost-price" to a dealer?

[illyun]

So they are lying barstewards 

wouldn't be the first time 

I feel like I've been violated.     I know why they don't give discounts - its because they know that the Golf GTI has a large enthusiast and almost cult following in the UK and they want to milk us to the max for it.  Its really cynical and disgusting - but its also the law of supply and demand so I suppose I can't begrudge them too much    -  barstewards.

[Hully]

Having used to sell cars in a previous life, many years ago now, the dealer markup used to be around 7%.  However, it was manufacturer dependant.  The dealer also gets incentives for selling new vehicles, for example I used to get loads of M&S vouchers, can you believe that!!    If you are getting large discounts that will be the manufacturer passing down bigger discounts to the dealer perhaps on slow selling models, or old stock that they want to get rid of.  Believe me, in terms of pure cash, the markups are much more on used cars, (can be well in excess of 20%). 

[illyun]

Having used to sell cars in a previous life, many years ago now, the dealer markup used to be around 7%.  However, it was manufacturer dependant.  The dealer also gets incentives for selling new vehicles, for example I used to get loads of M&S vouchers, can you believe that!!    If you are getting large discounts that will be the manufacturer passing down bigger discounts to the dealer perhaps on slow selling models, or old stock that they want to get rid of.  Believe me, in terms of pure cash, the markups are much more on used cars, (can be well in excess of 20%). 

Well thats what the dealers have told me - so maybe they aren't all lying bar-stewards at all.