Sounds like you need to get it serviced, and I'd replace the blue temp sender. Clean out the throttle body till its shiny as well

It may be your knock sensor isn't working right, or your timing is out. Check out my digifant tuning guide in the maintenance+info section.
I must say that I haven't noticed a great deal of difference whenever I've filled up with optimax over Sainsburies 97 or Esso Premium, but it certanly didn't make it run rough! Haven't tried it since the 2.0 conversion though so I guess I should give it a shot!