Obviously subjective but ..
Had 2 x A3 S Line Quattro with standard set up, decided to treat myself to BOSE in 3rd and though there was a sense of uplift in quality the fact I was looking for it as some justification says more I think. The covers were pretty cool to point to though.
Next car was a GTD and avoided the upgrade having been burnt once and was more than happy with the sound, good bass, good treble and stereo differentiation.
Regular CD across these cars is Heaven 17 Penthouse and Pavement and a few certain tracks dart between the speaker and need good clarity to do the tunes justice and none of the set ups failed.
So now on a MK 7 R with standard set up and again its pretty decent.
Now I am no audiophile but do like my music so will qualify my ears a little more in that have 3 x Sonos Play 1 and 1 x Sonos Play 5 as my main listening. Also, though a little redundant now and more a feature is a decent Denon system coupled to Mission Speakers.
So basically i would not tolerate a shoddy sound but do feel the standard system is decent. Connectivity is now much better on the MIB 2 with Car Play and Bluetooth working really well,
Also you have to think where listening, as the car is not a decently set out front room for good audio quality.
Can only see you get the real benefit of in car audio if on a long cruise on your own.
My environment usually involves passengers, short to medium journeys and quite a a bit of radio or playlists from my Deezer and none really conducive to great audio which is reason most decent audio shops have quiet rooms to demonstrate their tech.
Cannot see the ££ uplift being matched by audio lift and more so in a compromised environment. If standard set up was naff, then yes 100%, but it is not.
But its subjective, many will say its worth every penny, and swear by it,
This is my view and am saying save your money for something that would make a difference or just save it
Best decider is to go to a showroom and sit in both and be totally honest about what hearing.