I think its quite logical ... "Ownership" is at the heart of human nature - taking inanimate objects and somehow giving them "life" is part of building a richness of culture around us and in a way making our lives more enjoyable and rich in colour, as an extension of our personality. A child does it with their frst teddy bear, a teenager with his first leather jacket, an OAP with their prize rose garden! When spending time with that object, it adds to the experiences had with that object therefore making generic life more meaningful, unique and special .... Now you weren't expecting that answer were you 😘