I worked as a sales guy in the car industry for about 5 years. BIG eye opener I have to say.
The amount of control exerted over the sales people is unbelievable. The idea of building relationships is totally false, and done under the sole pretense of "make them like you and they will be easier to deal up" (i.e. gift the dealership a very profitable deal.
So a decent guy who wants to work in sales to meet people and provide a good service is eaten up and spat out as a profit deranged monkey who wont follow basic customer service guidelines.
When the sales guy goes into the back to speak to the manager- you wont believe the conversations that take place - the fact that the public quite rightly feel defensive and patronised is because the sales process is designed that way, with the sole intention of ensuring the customer parts with as much money as possible.
Hence, the focus on monthly payments, inclusion of GAP/lifeshine/warranty etc.
More often than not, the sales process gets in the way of what should (and sometimes is) an enjoyable experience for both parties.
The entire industry is hopelessly outdated and archaic, too focused on profit, which is ironic as most dealerships would struggle to make a net 1-2% profit for the year.
They need to paid their sales people a decent flat salary and embark on a program similar to John Lewis, focus on service and putting the customer first.
Glad I'm out of it.