I had a lengthy drive again today of the 330d / S3 / RS3 to try and make a choice.
The 330d is a brilliant all round car and the S3 kind of sits in the middle ground, both really good cars. The RS3 however has really got under my skin.. to the point im pretty sure I am going to order one next week.. despite ranking it "disappointing" before.
1. Exclusivity. I have a good rappor with my local Audi dealer and spent a good bit of time chewing the fat today. They are not allowed to order an RS model speculatively it must be a customer order and provide proof as such. They have been caught out with the demand (not so the TT - they said it has been " very disappointing" because of the pricing and they have 2 prereg cars on their forecourt. If you fancy a new TT, bargain hard - at least 10% discount is possible or more). So they said if I order an RS3 this week, not chance before 2016 of seeing it, likely to be mid Q1, in other words march 16 reg. I had a look at previous model RS3's and 4 year old ones are still high 20k's at dealers..
2. The engine has grown on me, its a real beauty. I managed to eek 27 mpg out of it as well on a 1 hour varied test drive. The 7 speed DSG and more torque means at 80mpg it turns over at 2k rpm v around 3k for the S3. Didn't notice this before but the S3 managed 30.1 on the same route, not a lot in it. Service costs and 5 year warranty are the same price.
3. Spec and prices. If you study the brochure in detail the RS3 actually isn't badly equipped at all. I looked on the RS3 forum and some people are speccing them up to 54k.. ridiculous .. Like anything, I think simpler is better so specced up metallic, 5 year warranty, titanium rotor alloys, B&O sound system (it was on demo car, awesome), cruise control, privacy glass, super sports diamond leather. That added about £3k onto list and I think I will get £1500-£2000 discount as a repeat good customer - about £42k for a very good spec car. I will skip the nav as the dealer said you can buy and SD car at any time for £495, the car is pre wired for nav anyway and the HDD nav is crap compared to BMW's prof nav.. The comfort and sound pack (B&O and cruise is much better value and more use to me)
With a decent deposit of around £15k it comes in at around £150 a month.
4. Looks - subtle aggression - not OTT or in your face but people "know". I think my test drive was summed up by - nobody wanted to take me on, except a motorbike on the twisties.. and he struggled !
Overall, its one of those cars that is a grower for sure. If you do fancy a test drive, make sure you get it for minimum 1-2 hours, try the ride settings etc etc. A spin round the block wont do it justice..
So, there you go.. somewhat confusing !? Still love the BMW 330d as an everyday car, its awesome. AM seriously pondering keeping my A3 diesel to run to work in and ordering an RS3, it just has a special feeling and lots of practicality. Of course you can buy a Cayman for around £42k, but the RS has some exclusive appeal, 4wd, boot, back doors etc.. could see me keeping one a long time.
Aggghh, cant make my mind up. The audi sales guy nearly fell off his seat when I said I can get a fully loaded 330d for £45k list discounted to around £34k !