I had one last go at blasting a bit of WD40 in there and fiddling with the key and it just suddenly turned back anti clockwise into the vertical position! I've just left it like that for now as I fear if I turn the lock again it won't go back to vertical, which is the most useful position for me. Thanks for your help with this, appreciate it.
One unrelated question I have is: How's best to find out what tyre pressure I need? I can't find a sticker around the driver's door, or seem to be able to find anything in the manual. Cheers.