It is beige more often than it is grey. In most lights it looks like the cathodic protection applied to the car before the undercoat is applied. Seems a popular choice on the non-performance Golfs - plenty of Match and GT Golfs seen in this colour at my local dealerships' used lot. When it is photographed looking nice (as most of us would like it to be) it looks carbon grey.
It looks beige more often than not.
I ordered it based on the configurator representation.... I won't be doing that again lol
Still, looking beige makes for a good Q car 
A little
too Q car perhaps, there's sleeper then there's über sleeper zzzz

The configurator colour representations are woeful. It manages to make every colour look flat and dull. I'd never buy based on that. But in the pics I've seen where it looks darkish metallic grey....nice, if only that was the reality.