Just means you can wash it out every 6 months and never need to buy a new one.
On a standard N/A car a high flow filter will get you half a horse if you are lucky.
Best off modding the intake, porting the TB and intkae joins and adding a cold feed, then sticking in a high flow filter for maybe 3bhp.
Best buy a load of GolfGTI stickers as they have a better horsepower to cash ration