It's a lot more money than the standard R, some will see it as little more than a remap, probably better seats and a lot of bodykit (which doesn't seem to be in line with the usual conservative VW styling) for £10k more. Not sure it'll have universal appeal to the typical VW fan. Looks like it's taken some of it's styling cues from hot Hondas.
I'm sure it'll be a fantastic drive, but it looks like VW gave an R up to Halfords for a makeover IMO.