As said, BT outbid everyone to get the rights show them. It was a gamble, but it was without a doubt done to get people to sign up for their broadband in the future.
I've always had BT broadband, so get it all included in what I already pay.
back in the day all the sport was free on terrestrial t.v
I can't ever remember pre-Premier League games being live on terrestrial TV Simon. You would get FA/League cup games, World Cup, Euros etc, but only on one channel or the other. If BBC had a game on, ITV wouldn't so that people that were missing Eastenders could watch Emmerdale Farm instead.
Now you get the choice of live games behind the red button, so you can even choose which game you want to watch. Worth paying for in my opinion.