Are we talking about an auxillary heater that pre-warms the engine before you go out and drive, for the scandinavian markets etc, or an auxillary heater as in providing warm air to the cabin so as not to divert engine heat from the engine to warm cabin air until the engine is at running temp or close to it?
Everyone gets the second option, some markets also get the first option. It is very rare that I put the heating on in my car - a cold car keeps you alert first thing on a morning!