power isnt getting to the switch otherwise it would light up.
id replace the fuse just to be on the safe side. id also take the dash vent out and make sure the switch is plugged in. if you still arent getting power to it trace the wire for any splits or snaps, and if possible use a multimeter.
once you have got button to light up test it out, if the heating element still isnt working have a look at the wires in the rubber chanel going from your boot to roof (can be seen when opening boot) the cables oftern snap in there...
however, if power is getting to the switch it should light up...