I've never noticed an appreciable difference in performance for any car I've driven when I have the heated rear window on... or the heated seat (when I had them)... or the headlights...
What you're saying is that it is likely to make 0.5% of a difference to the fuel consumption... about 0.25mpg, I reckon that's so small that you could not attribute the difference to having had the heated seats on...
I notice that there is a big difference in fuel consumption on the motorway if I put the engine into ECO mode, as opposed to NORMAL or SPORT, perhaps 5mpg between NORMAL and ECO, for example. If I don't make the switch to ECO, I struggle to see 50mpg on the motorway...