I've said this before and I will say it again, don't expect anything near the manufacturers figures until your engine has cover between 10-20k miles. 
You can keep saying it, but with my previous 6 TDIs I have never seen appreciable gains with 10 or 20k miles on them. I have also never found it difficult to exceed published combined mpg figures on a 50 mile run doing 90mph on the motorway, from 500 miles into ownership, yet now I find it extremely difficult to get towards urban cycle figures.
The biggest reason for economy improvements is bedding in of components, which is done in the main in less than 2k miles. Ever tighter manufacturing tolerances make engine bedding in far less relevant than ever towards seen improvements.
The average driver with average annual mileage will find it very difficult to get near combined mpg on a regular basis with the MK7.
Actual mpg attained vs last gen 170TDI are about 10% worse. What that says to me is that tech has not moved forward appreciably. 10% more power and 10% worse fuel economy. The new tests are not comparable to the old tests. The goalposts have been moved. Test a MK6 under the same criteria as the MK7 and I have no doubt you'd see official combined mpg 25% higher than published figures. No improvement in real economy IMO and eco tech additions to mask some of that.
My dad now has10k miles on his and he had an average 47mpg indicated over that period. Mpg has not incrementally improved and there has been no noticeable step up in economy since his service.
We will all see mpg improvements when the warmer weather is back and some will attribute this to long term running in rather than the warmer weather. Higher ambient temp leading to shorter warm up times and higher humidity that comes with warmer weather will all help boost your mpg by 10 - 15% over what you are seeing right now for the average miler.
Interestingly, on the MK6 GTD threads, someone does state that since their Bridgestones wore out and the replaced them, their fuel economy improved by 10%. That does seem incredible - 10% economy gains from a change in tyres - can rolling resistance differences between tyres make such a significant difference? I was expecting 3% gains at best from better tyres. Perhaps if VW spent an extra £20 per car they might've had most of us here scraping at least 50mpg on most journeys if there are 10% gains to be had.