I noticed that now you can configure "matrix Led headlights" for the Audi A3
http://www.slashgear.com/audi-takes-lead-in-led-headlight-fuel-efficiency-drive-11277438/I wonder if these will ever be an option on the Mk7... or whether VW will purposefully leave this tech to Audi as a differentiator (not that I can think of any others that haven't made it into the golf)
I was very happy to spend more on Xenons, and these sound even better still - though cost a bit more on top of the xenon premium on the Audi site.