I was at FoS also, the GTD did look fantastic! That picture on Page 1 doesn't do it justice....
The S3 did look nice on the Audi stand, but it was just shy of £40k with some options!!!!
Not to mention the RS7, £142k (again with "some" options). That is just insane...
The RS6 looked amazing though, one of my production cars of the day.
40k for a specced up s3, no surprise there to me, these headline prices are just to get people into the showroom, I mean elec heated and folding mirrors are an option on the s3 !
A dealer I trust told me you will need to spend " at least " 35k on a decently specced s3' and one of the reason the gti appealed to me was 2 must have options, the 18 inch wheels and xenons are both std, so you don't need to go mad on the options to have a decent car.
In its own right, the GTi badge in mk7 form Carries just as much prestige without any of the snob value of the s3 and looks a ton better. If it can do all that for 8k less then to me it's a bargain