If the GTI dash was as nice as the KIA one I'd be really happy driving the car and looking at that dash. Real happy.
Failing that if it was kinda bog standard, well... whatever. Its not even bog standard though, just looks awful. If there was a montage showing lots of different car dashes side by side (and if we could look at the dash in isolation and objectively for a moment) I'm sure most of us would see it how Brad Pit puts it in Moneyball.
"There are good dashboards, and there are bad dashboards. Then there is fifty feet of crap.... and THEN there is the GTI dashboard.

I love the car but, seriously, I have to look at this crap with the sh!tty font, the random sized numbers and the cheapest plasticy look known to man... yet a chap in a Kia costing about 2/3rds as much gets a fancy display with a font selected to look retro Motorsport, colour and information on a layout that has had thought put into it? You may not like the Kia dash, but you have to agree they have put in EFFORT. VW have clearly not.
All I'm saying...
EDIT:
Actually even the BMW dash looks better. It may be pretty sh!t too, but at least they have selected a font rather than going with Ariel or whatever, and the numbers are all the same size.