The leather really does make the interior look dull in those pics...
Agreed, it does look dull - the tartan really lifts the interior, and matches better with the rest of the interior materials used. Really not keen on the 19" wheels either, just don't scream "GTI" to me like the axes do.
Are these customer-cars or ones for demo/showrooms? If the latter, then of course they'll be spec'd to the hilt - somebody somewhere will wander in and buy them!
Edit: Loving the black underside of the spoiler, finishes it off nicely.