I never understood it to be anything else though. The driver profile settings were always standard on the Mk7, and allowed you to independently adjust steering and throttle response via the screen. The £800 DCC option gives you an extra "Comfort" mode, and of course the dynamically adjusting dampers. What I didn't know is if the physical switch was only on DCC equipped cars or if that was standard too.
I guess some people may have been misinformed though, wouldn't surprise me given the state of how things went when order books first opened!