The ratchet on the tensioner HOLDs the tension on the chain until oil pressure is present. (During cold start up)
The tensioner drops back onto its ratchet after oil preasure reduces (a while after engine turn off)
Its the tensioner ratchet that fails releasing tension.
The BMW tensioner version is different but listen to this mini
https://www.youtube.com/watch?v=kCj4vBnUDN8&feature=youtube_gdata_playerSent from Samsung Mobile
Listen to the chain been slack and hitting therefore rattling against the plastic cover and guides and the chain moving about as its slack.Thats to show the type of noise only. Ita different to a vw one as the vw one tensions with oil pressure so reving a vw will just tighteb the chain with oil pressure.
I dont know how else to explain it. Its a chain like on a bicycle the noise it makes when slack and rattling against a guard or something. A metal chain against a plastic cover..