I know I'm stating the obvious, but the wax is intended for paintwork that is in a completely different league, to what you'd even find on the best cars at most shows, it works especially well on non lacquered finishes, which is the best way to paint a straight colour
Thom
Don't know Thom there's extravagance and there's being a cock way to spend your money. 
If your business was car waxing and polishing it would make sense?
Its horses for courses Jay, this product wouldn't be, or is unlikely to be used on a footballers Ferrari, or Range Rover, but is more likely to be used on a 200k restoration of something like a 250 GTO... think Pebble Beach type cars, where using the cheap stuff stands out like a sore thumb, you really have to use it on that level of car, to appreciate the difference...
Thom
I appreciate sentiment, but the flip side these GTO's and the like, never see tarmac or day light where they shine more on open roads. So that said just because its got a high price tag doesn't mean there isn't a cheaper alternative
just as good stuff off the shelf. I don't know? If it was just that elitist could only buy it and Joe blogs shouldn't be able to buy it? But its just buffering on price?
Don't get me wrong its good wax for sure, but its like carton wines and bottle wines, once the bottles run out I just fill them up with cartons from the tap and know one knows the difference. Connoisseur or extravagance?
What I want to know is pros who clean cars at 1K and over a pop, do they use this stuff or is always private classic car owners? Makes you think?