Unfortunately the "standard" M-lite is pretty well spec'd anyway. Xenons, DAB, Bluetooth connectivity, climate control, extended light pack, anthracite headlining, headlight wash all come as 'Standard'. To make matters even worse, leather seats are thrown in for free as well (which is a £1600 option on the VW - not leather anyway but that's not the point).
I'm not trying to say the M-lite is better than a GTi... All I'm getting at is that it represents exceptional value for money when pitted against the likes of the new Golf GTi.