Its not even an iphone, apple have lost it completely. Where they were once the trend setters they are now chasing the market. Spend ages convincing you that no one wants a 7" screen and no one ever will so release the ipad then 4 gen later (the gap between the 3 and the latest release was actually less time than it would take to produce a baby) have to release a 'mini' because they got it wrong.
They then go on to tell you how important having super hi def screens are for the Iphone range and how improvements to this are a good thing then with the mini having a lower res screen they say it doesn't make a difference as it is smaller!?
The new macbook is a bag of sh!te from a sustainability point of view and apple actually forced EPEAT to change legislation as the laptop was so terrible from an environmental point i.e. glued in batteries and screens etc. otherwise they would pull all their products from the EPEAT rating system. As a company that is f**king discusting