Fury's a hype job plain and simple - he puts bums on seats because he's an all action fighter plus it helps that he's really quite large - 6ft 9 iirc. He is however a crude slugger and has a vulnerable chin, as shown in his last fight where he was put down by a Canadian nobody.
Price however is an Olympic Bronze medallist and has risen to the occasion with every step up in class he has faced. A future heavyweight champ? Not so sure but then he's only had 12 fights. Although McDermott came in at a stupidly heavy weight for the Price bout, it's worth noting that he went the distance with Fury in a hotly disputed decision and in their rematch it took Fury 9 rounds to get him out of there.
Price is far more polished and also has big power. There are doubts about his chin as he went to jelly in the Amateurs quite easily. That said no-one's really troubled him since he turned pro. If he fights Fury, he should have it all wrapped up by round 6.
