It does look the same, but the Eurocarparts one is 2T lift/457mm lift height vs Clarke at 1.25T lift/376mm lift height. Out of my league anyway at £162, unless further discount can be applied 
It looks like its a lower spec of mine, but the same design - Our is more aimed at regular use in garages, which is why its a bit more expensive.
What about the 3 tonne quick lift @ £85? Or we have a cheaper 2t one
