Get "send in the troops" or whatever it's called to up the number of likes, it's a dedicated facebook group to do just that and it'll increase the audience etc etc
^^^ Never realised this was your lad Tom, good work!*Ahem* http://www.facebook.com/Trimdeluxe
You should tell him to tiny url his links too, e.g rather than the jacket been vnkvndfkdvnmdz fvfnervvfmsndcsmcfdv.ccff.gf.sdf it would be tinyurl.com/jacket
But for the purest engine experience, displacement has no replacement. All other methods are simply attempts to artificially recreate the benefits of displacement.
Has he looked into that Send in the troops group?